Founded in 2022 by retired professional basketball player, and renowned mental health expert, Bianca D. McCall – Reach-In Now™ is the first-of-its-kind combined Health-Tech platform that focuses on reducing critical incidents from community and self-guided approaches, to proven prevention models, to digital health and care.
Reach-In Now™ is a philosophy of wellbeing. It claims wholeness is required in wellness, vulnerability is required for victory, health exists on a continuum, and mental fitness is defined by our performance on the mental health continuum. Our performance is measured by how we see ourselves (self-identify) and how well we adapt to life’s challenges – by acknowledging all things that contribute to a particular challenge (self-talk, thoughts, beliefs, and behavior) , and by activating timely resources available to us from within, and those which exist in our immediate environments.
Bianca D. McCall
Retired Professional Women’s Basketball Player
“I’ve competed and won at every level in my sport – A brand of winning, less than 1% of the world population can claim.”
Bianca D. McCall has experienced championships in sports, education, and in healthcare. She is a TED Speaker and renowned mental health expert. A licensed clinical therapist, with 25 years in Behavioral Health, and 12 years a Healthcare CEO. Bianca is an Adivsory Member with the Suicide Prevention Resource Center (SPRC); a committee formed by the national Substance Abuse and Mental Health Services Administration (SAMHSA), and certification specialist for the Centers for the Application of Substance Abuse Technologies (CASAT) Region 9, housed at the University of Nevada, Reno. She has authored and instructed foundational courses for pre and post service members, for Pathways in Crisis Services, Trauma-Informed Crisis Care & Ethics, and the Reach-In Now™ WellXcel Health Course- a best practice model for Clinical Education, Professional Standards, and Technology in the National Strategies for Public Health and Suicide Prevention through 2030.