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Bianca D. McCall


Bianca D. McCall is a retired professional women’s basketball player; 25 Year Behavioral Health Expert; Licensed Clinical Therapist; 11 Year Healthcare CEO; American Association for Suicidology (AAS) Certified Specialist for Psychological Autopsy; Suicide Prevention Resource Center (SPRC), Lived Experience Advisory Committee (LEAC) Member; Nevada Systems for Higher Education (NSHE), University of Nevada, Reno, Centers for the Application of Substance Abuse Technologies (CASAT), Pre & Post Service Fields Instructor; Nevada Child Death Review Board Member (2013-2019); Prismatic Performance Academies, Board Member; Diversity (Kentucky) Derby Week, Board Member; and TEDxSpeaker.

McCall is 11 years a Healthcare CEO, which provided housing and integrated behavioral health resources to groups experiencing homelessness, mental health crises and increased suicide risks. Bianca, an entrepreneur in the health-tech space, has developed a peer-to-peer mobile health application called Reach-In Now™ together with Microsoft & iRel8. The Reach-In Now program is a proven & evidence-based model developed in 2013 by Bianca leading cultural change around suicide and the mental health crisis to not only be managed but be preventable. With use cases in the U.S. Military- Green Berets, and more than 20 public departments in health, safety, and education across the U.S. Reach-In Now is leading the charge across all Stakeholders in any given ecosystem to change attitudes, conversation, support, and actions to solve for the mental health crisis.

Bianca, is originally from the San Francisco Bay Area and grew up in Sonoma County, California. She is the eldest child and only daughter of Dave and Beatrice McCall. She has two brothers, two nieces, two nephews, and two canine family members. Bianca brings a genuineness and passion to every space she is in. She enjoys her first love of basketball, now as a recreational player and very emotional spectator. She considers herself highly competitive although she is known for her approachability and humility. Bianca- a serious foodie, loves traveling, movie-watching, and golf.